6on7 vs Match
Match has been running since 1995 and is the reason online dating exists as an industry. Its research programme is the most substantial anyone has funded.
What Match does better
Singles in America, Match's annual study, is the largest ongoing research programme on single adults anywhere, and it is genuinely useful public data rather than marketing dressed up as research.
Its membership skews older and more explicitly long-term than the swipe apps, which is a real and under-served need. It also has a long history of functioning as a paid product, which sets expectations clearly at the door.
Where the products genuinely differ
Match has historically been the subscription model in the category: a large, long-established member base, and a free tier that is mostly a browsing preview. We take the opposite approach: the free tier is a real way to date, with messaging, likes and every safety control included.
We publish no member count at all. That is a deliberate choice, and it is in our written promise: we would rather show you nothing than a number we cannot stand behind.
Match's free tier is close to a preview - you generally need to subscribe to message. Here, messaging is free on every tier and there is no feature gated behind a subscription that gets you to a date.
What each one costs
Match is subscription-led, with tiers that unlock messaging and visibility, and a free tier that is mostly a browsing preview. It has run discounts and promotional rates heavily.
Our free tier includes unlimited likes, messaging, verification, private photos and reviews. You pay only to widen the pool you can see and to be seen by more people.
Safety
Match publishes safety guidance and offers standard blocking and reporting. It does not offer ID verification or background checks, and it does not badge graded verification levels.
Eleven checks across five visible levels, none of them purchasable, with documents read only by the verification team.
The straight answer
If you are looking for a long-term relationship, you are over forty, and you are happy to pay a subscription, Match is a reasonable product with a real pool. Come here if you want to see who somebody actually is before you decide to meet them, and to do it without paying to talk.